Indian problems require a unique solution. It is just a statement that we frequently use, but there is an INDIAN who proved it right and developed a brand named JACKFRUIT 365
Jackfruit 365 was started in the year 2013 with an innovative idea of selling jackfruit in a packet with a formula of freeze-dried jack fruit. The company was started by Mr. James Joseph. James Joseph was an ex-Microsoft employee and followed his craze for jack fruit that leads to a new idea of entrepreneurship and intending to promote health benefits served by jackfruit.
the story behind
jackfruit 365
While hosting a dinner for
clients at the Taj mahal palace in Mumbai, a chef has served two dishes a
non-vegetarian and a vegetarian version made of mushroom. The dish was quite
delicious, but James Joseph got curious to know why the chef has not used the
jack fruit instead of mushroom and meat, although jack fruit is more nutritious
than any of these too. He recognized a line of his uncle, “A jackfruit tree in
the yard extends the human life by ten years, during the short season it works
like a bottle brush for your intestinal walls.” Then, He started making
research in all five stars hotels, conducted a meeting with chefs regarding the
consumption of jack fruit and usage of jack fruit in the kitchen, and served
dishes. His research concludes that jackfruit is more nutritious than other
products like meat and mushroom. It weighs around 3-4 kg; therefore it is
difficult to arrange transportation and storage facilities. It is also
difficult to consume because of basic properties like greasy and nail-like hard
structures.
Later, he started research
on the availability of jackfruit, its perishability, and difficulty in consumption;
he got to know that only in Kerala Rs35 crore of worth jack fruit originally
produce is getting waste every year which is almost 75% of the total
production. Even farmers are facing transportation issues because of out shell
and weight and having problems in generating cost revenues related to that.
After all this, he decided
to quit his job as ex-director of Microsoft and made a partnership with
amalgam, and started working on its idea of making jack fruit available in easy
to consume format. He developed a product named Jack fruit 365 named as 365 as
a symbol of the availability of a product in 365 days of the year. He developed
a product with a preservative to increase its perishability in freeze-dried
format and easy to consume for consumers. He reduced the burden of cleaning
jack fruit, makes them available in small packaging and ready to use, just let
them rest for some time in lukewarm water before use and it becomes a fresh
jack fruit. He developed a recipe for more than 25 dishes that taste better
than the original.
The product was developed in
Bangalore and Kerala, a team was hired to make a distribution channel with the
motive of developing a perception "AYYE JACKFRUIT TO AHA JACKFRUIT" so
that it can make available to those who are looking for nutritional quotient in
the diet and are health conscious. The idea also resolved the issue of farmers
because the organization is directly purchasing jack fruits from farmers and
reduced the burden of transport. The idea is also helpful in generating
employment for local and uneducated as well as for educated people
The
idea serves the three innovative aspects:
- ·
The use of wasted jack
fruits
- ·
It solves the problem of
farmers who are producing jack fruits
- ·
It provides a nutritional
product
It is scientifically proven
that consumption of jackfruit helps in controlling diabetics and a healthy
alternative to rice and wheat, and a healthier option in consuming the
nutritional quotient, jackfruit 365 serves the same benefits.
The idea of jackfruit 365 is
quite innovative and beneficial for society, but still yet not that much popular
according to the worth of the product. The company is still underrated,
although their products are worth enough to be in the limelight.
To know more about jackfruit
365 follow the website link http://jackfruit365.com/ and
their Instagram handle is “jackfruit365”.
For consumption purpose, the product is easily available on Amazon.
